Shopify E-commerce Website : Blushing Cook
After working as a pastry chef in restaurants such as Michelin Star Le Gavroche and as Head Chef for renowned cake designer Peggy Porschen, Blushing Cook was born back in 2013 when Sammi began baking in her little flat in South West London. After collating a small team of friends with industry experience, Blushing Cook now has its own premises with everything baked from scratch and decorated using organic, edible flowers. The range of baked goods has grown significantly and so has Blushing Cook’s popularity so it was important for Blushing Cook to upscale their website to fully showcase their products, as well as maintain efficient and accessible delivery options for their customers.
Our main goal, therefore, was to re-platform their existing website and strengthen their delivery operation for a smooth, simple process.
Shopify Ecommerce Web Design
Building the right e-commerce site with Shopify was vital to the Blushing Cook brand. It not only needed to showcase the beautiful floral bakes but also make their processes as efficient as possible, saving time with ordering and fulfilment. This was something Maxim Consulting focused on, building a theme that put the visual at the heart of the website and promoting easy navigation with a succinct delivery approach.
Unique challenges
Meeting Blushing Cook’s customer service requirements was a technical challenge for Maxim Consulting. As a delivery service selling baked goods, it needed to cover a variety of options including delivery across the UK as well as limiting certain products, such as their celebration cakes, to local delivery or a click and collect service. Another important solution for this particular brand was creating a date picker so that customers could specify a date for gifting and consider the time frame for perishable goods.
Marketing
In terms of social media, Blushing Cook already had a strong following, especially on Instagram so integrating and enhancing this on their new website was important. We also helped to develop their email marketing strategy when it came to selling cakes and brownies as gifts, focusing on communicating seasonal campaigns such as Christmas, Valentine’s Day and Easter brownies.
Good Web Guide Awards
We were delighted that the website we built with our clients won Best Website in the Food and Drink category.
Here's what the judge, Mecca Ibrahim, Co-founder of Women in the Food Industry had to say:
"This site is incredibly warm and inviting and lures the visitors in with large well shot images of both food and people. There are some nice extra touches with the newsletter sign up form also having nice branding and photography too. Very well thought out site, with spacing and photography and text very well balanced."
Client Feedback
“Thank you to maximconsulting for helping us bring our vision and website to life. You were a joy to work with.”
Sammi Gascoyne, Blushing Cook
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