Launching a New E-Commerce Brand: ddipp®

With the growth of open water swimming and paddleboarding, Mark, Melissa and Matt, the founders of Ddipp®, thought it was time to take the plunge and start their watersports and activewear product business. They approached Maxim with their ideas and product, and we set to work.

The goal for ddipp® was to make their mark within the activewear market. As an e-commerce startup, here are the elements we focused on to help them build an online presence:

Building an E-commerce website 

Based on their requirements we recommended using Shopify to build their website. 

We understand that developing the right style and design for new businesses is an important step. We work with our clients to understand how they want their brand to come across and how they want customers to interact and experience the website. It was necessary to convey the outdoor environments where their activewear would be used and the Sea Monster coat needed to take centre stage. 

Nurturing customers

When starting out, forming that initial customer base is key. At Maxim, we help develop email marketing campaigns to reach out to customers, spread the brand’s message and nurture customers in the buying process. Emails can be related to the brand’s community in the form of a newsletter, updates for new customers and an automated campaign to help with any abandoned baskets.

Promoting feedback

With any e-commerce startup, feedback is extremely important. It helps young businesses to understand what is working and where improvements still need to be made. Connecting a reviews platform is vital to the site’s operations as a means to build a positive reputation and keep customers happy. With ddipp® we discussed their preferred method of automating product and company reviews and set this up on their behalf.

The Sea Monster Coat

Customer engagement

Another priority we focus on is exposure. For new companies, especially, social media is the best way to get the word out there and engage customers instantly. At Maxim, we offer guidance and help with campaigns on Facebook, Instagram, LinkedIn and Pinterest.

For ddipp®, we concentrated our initial efforts on Facebook and Instagram.

Extra elements

Finally, we help businesses promote features that set them apart from other companies. With their product made from recycled materials and their close ties to the charity, 

Sea Changers, sustainability is essentially at the heart of what ddipp® do. It was important to make this a prominent part of the website. 

Client feedback

Excellent to work with, friendly and professional. Will be using them in the future that is for sure! Helped a lot in developing and delivering www.ddipp.me for our startup business.

Mark, ddipp.me  

If you would like to discuss something similar please get in touch, we would be happy to talk about your plans. 

https://www.maximconsultingservices.co.uk/