Housebuilder Consultancy Project: Davidsons Homes

Building quality homes for three generations, the team at Davidsons Homes is a family business with decades of experience, producing beautiful award-winning homes, their Head Office is based in Ibstock, Leicestershire.

As a family-run business, we worked closely with the team at Davidsons Homes to review their digital channels and create a digital strategy that not only reflects a long-established company but also provides a clear and helpful experience for their customers.

Website Redesign 

Our goal was to redesign their website with a focus on improved user experience and modern functionality. We established the best layout to accommodate this particular business for a better browsing experience, which has happily led to a strong increase in conversion rates.

Portals

One essential feature for Davidsons Homes was the automation of data from property portals such as  Rightmove and Zoopla. This addition has helped reduce manual tasks and remove any inconsistencies in the future.

Customer Experience

An enhanced customer journey, from an initial enquiry to moving into their new home, was vital for this redesign. The website demanded that customers found all relevant information and were clear about each step. The 360-degree tours were particularly helpful during lockdown when viewings were restricted. 

We also worked with the team to improve the communication process after their initial enquiry right through to completion and the management of customer reviews.

Sales Process

We also focused on the sales process - from the first enquiry of buying a new home to how this was dealt with by the sales teams via the CRM system and marketing systems. This focus was to ensure a prompt follow-up and the maximisation of viewings and sales.

Business Intelligence

By reviewing the data, we were able to establish the channels that were driving the best ROI in terms of conversion to sales, allowing them to focus their marketing efforts in the right areas and learn from previous developments concerning strategy for future schemes.

Client Feedback

"Working with Kirk and Geoff at Maxim Consulting has dramatically changed the benefits we gain through digital technology. 

Their deep understanding of the new home property market coupled with technical expertise has driven various improvements. A new website which has increased conversion to sales. Automation of processes to reduce manual tasks to save time and money. Better understanding of data to become more efficient. Improved customer experience through the buying process. They also have a clear, straightforward approach which keeps things simple. 

If you are looking for some help with the digital side of your business I would definitely recommend you give them a call."

- Jason Glover MD of Davidsons Homes