Nurture Your Customers to Keep Coming Back for More
Winning new customers can be expensive 💰
The costs of marketing, giving discounts and offering free shipping all add up.
So, once you have them how do you
keep them coming back for more?
Build a Nurture Plan
The plan should focus on two key areas
Get them to come back more often
And spend more when they do
The plan will vary depending on your business but might include the following…
Email marketing
Keep them up to date with new products, offers. Encourage sign up across your website.
Your story
Communicating your story as an owner or business, people love to engage with brands where they identify with the values shown.
Reviews
People who are happy to give you 5 star reviews identify themselves as potential advocates.
Loyalty and referral schemes
Advocates will tell their friends and family, build long term loyalty and repeat purchases. Create a referral / loyalty scheme to build a community of happy customers.
Remarketing
Retarget your customers across the multiple digital channels they use.
Cross-sell and upsell opportunities.
Suggest complementary products, offer bundles and maximise take-up of service upgrades and warranties to increase average order value.
Customer service
Whatever product you are selling, your customer service must be spot on - everything from packaging, delivery, how you deal with people on the odd occasion something goes wrong.
Subscriptions
Subscriptions are a great way of making life easier for your customers in return for repeat revenue. If your product lends itself to this then it is worth exploring.
Summary
As you can see there are many elements you can include in your plan but if you get this right it can dramatically help reduce your costs of growing revenue - it’s much easier if you keep your customers happy and they keep coming back than to constantly have to fill the hole with brand new customers.
If you would like to find out about how to keep your customers coming back for more, we would be happy to talk.
We have experience in planning and implementing nurture plans and digital strategy for a wide range of businesses.
Our Ecommerce Portfolio.
We have built Ecommerce websites for many brands and won a few awards along the way, click to have a look.
If you are looking for something similar please get in touch.
You can view our website here
https://www.maximconsultingservices.co.uk/
